» Niyati Shah has a long track record of building and producing valuable marketing campaigns in the creative business.Her foray lies in designing marketing strategies, product branding, PR Strategy and media buying. She thrives on cracking USPs for products and then producing a hi-quality campaign.Having worked on more then 140 film campaigns Niyati has covered and gained enough experience to market films of any genres.She also specializes not only in designing campaigns for films but also music campaign, music producing and publishing and television shows.

» She has worked as a Marketing Director and producer with pioneering brands from the business like Zee, Universal India, Sify, Yahoo and Tips Industries.

» Samrat Sengupta has been in production business for the past 15 years and has a hondon experience in handling production for Feature films, Television shows and commercials. Head of Channel V (Star India) production Samrat has been functional is producing channel design, show opening sequences and promo packaging. Samrat has also worked as an independent producer and have more then 40 show designs, 75 promos and 4 channel designs to his credits.

» Subobrato Sengupta is an accomplished and successful name in the design business. Shubo has conceptualized and directed sequence for the fourth coming film Mumbai Cutting, The Manish Malhotra Show, Page 3, Mirchi Top 20, Zee Arabia, to name a few. He has mastered the art of marrying graphics and motion picture which has made him won 9 Promax and 7 BDAs to his credit He has worked as a Creative Director for companies like Zoom, Neo and Sahara

» Rachna Puri has established herself in the digital business over the last few years. She was functional is floating Shotformats and have won confidence and contracts of few majors in India . Her expertise lies in Sales and PR.She ensured Shotformats was an approved content producer within 6 months of its existence for all the service providers in India and Abroad. Rachna has Gift Of The Gab and a mind to understand the product and sell it on its USP.Rachna heads Sales and Client servicing for Shotformats.

» At Shotformats, a visual media production company, we are constantly working on various campaigns. From analyzing the USP to cracking the marketing communication,creating an original concept to developing a visual identity or mood film for a global brand or service, to visual storytelling or pure entertainment. The result is our work has been successful in television, corporate and new media advertising venues.

» Shotformat treats films like brands, a brand that needs to be well packaged, a brand that needs its differentiator and its USP to stand out there in the clutter. We understand the brand and design a campaign which is completely suitable, understood and consumed and is appealing to the Indian audience.

» We watch and understand the product and come up with marketing solutions to increase the product demand, noise and hence help the desired distribution and pricing .

» Our business depends on sharpened creative thinking and the ability to exciete or create an intrigue value in our audience . We have always placed great emphasis on having a strong idea that fit’s our client’s briefing and breaks new ground. It is always a good creative process and one that we stand behind right until the final project is delivered.

» Anything we can imagine can be produced, the latest software and hardware is intuitive and provides us with seamless integration throughout our process. There is always the temptation to bring every tool out of the box, but the fine art is knowing exactly which one’s to use and when. Quite often for us there is an intense period of experimentation and creative thinking. The results are that we bring something special to the table using a mix of live action, animation, 2D and 3D motion graphics, visual effects and composed audio production.

Shotformat’s mother company Whitecloud’s first production in showcasing more thought-provoking cinema is "Mumbai Cutting". The film presdents a joint project by ten of the best directors in India of thye caliber of Sudhir Mishra, Anurag Kashyap, Rituparno Ghosh, Revathy, Kundan Shah, Jahnu Baruwa, Rahul Dholakia, Shashank Ghosh, Manish Jha and Ruchi Narain.

Each one of these cinematic minds presents his or her own perception of interpreting Mumbai, one of the most dynamic, prosperous and vivacious cities in the world. At times stark, sometimes comical, and equally cynical, and hopeful, the diverse visions here capture the complexities of the 60 million people that have been drawn to India's dream factory, where struggling for survival is the main pastime.

Mumbai Cutting has outstanding music scored by Shantanu Moitra featuring Sonu Nigham, Ali Azmat, Indian Ocean, Euphoria featuring Shreya Ghosal, Jeet Ganguly featuring Ali Azmat and Papon, Sanjeev Shrivastav featuring Shafaqat Ali, Papon featuring Sunidhi Chauhan.